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As television viewership fragmented with the rise of internet streaming and DVR usage allowing audiences increasing ability skipping through traditional commercial breaks, brands invested heavily during NFL championship airtime for that last bastion of appointment viewing where ads still captured national attention. With 30 second spots commanding over million by the late 2000s, Super Bowl Sunday provided marketers the ultimate platform making bold branding statements. Let’s reminisce on 10 of the most creative, buzzworthy efforts brands unveiled last decade: NFL Odds – Betting Lines and Point Spreads for This Week DraftKings Beyond crowning champions and providing an epic platform showcasing athletic spectacle, embedded in the extensive Super Bowl archives exists enough indelible signature images and moments capturing breathtaking skill daring fans to wonder if they really just witnessed the impossible in real time. Exploring Super Bowl Prop Bets: Diving into the Details .
DraftKings Richard Dent (Bears SB XX - 1986) Sports Betting And Online Sportsbook, "1984" - Apple (1984) Before the Super Bowl regularly became a reported million investment for advertisers, Apple forever revolutionized the commercial space in 1984 by unveiling one of the strangest, most riveting ads ever. With some ominous dystopian undertones, the "1984" ad depicted a counterculture heroine disrupting a totalitarian Big Brother society meant to parody industry giant IBM. It shocked viewers but established Apple's renegade branding we still know today. .5 million was an unheard of production budget then, but foreshadowed the massive creative endeavors the Super Bowl commercial avenue would become.
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