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As television viewership fragmented with the rise of internet streaming and DVR usage allowing audiences increasing ability skipping through traditional commercial breaks, brands invested heavily during NFL championship airtime for that last bastion of appointment viewing where ads still captured national attention. With 30 second spots commanding over million by the late 2000s, Super Bowl Sunday provided marketers the ultimate platform making bold branding statements. Let’s reminisce on 10 of the most creative, buzzworthy efforts brands unveiled last decade: DraftKings Buffalo Bills Super Bowl , Caesars - First Bet Match Up To ,250 + Casino Rewards Initial bet automatically matched as free play up to 50 if losing while also gifting 1000 Rewards Credits and 1000 Tier Credits used booking comped hotel stays and securing additional casino gaming free plays and discounts. Covering sports bet losses while rewarding overall gambling experience.
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